No matter what genre a movie belongs to, every filmmaker uses a poster to spark the audience’s interest and response. A movie poster, without any doubt, is an essential tool for the promotion of a film. A bland poster, on the other hand, may prove counterproductive.
In order to come up with a creative and engaging movie poster, the following are some factors that you should consider:
One of the many objectives of a movie poster is to grab the attention of audience members and transform this into action. Use bold title fonts to make this possible. As a rule of thumb, the title should be instantly readable and recognizable (this helps to create a following). Think big when it comes to the title.
The style of movie poster matters tremendously. Essentially, the style you select should convey the overall theme, or give a glimpse into it. Take the case of a comedy movie. Light, fun theme works for its poster. On the other hand, a dark, intense poster is apt for a horror movie.
Remember, the style of the poster you choose will reflect your brand. Spend as much time as you can to pick a unique, artistic style that represents your movie.
Instead of using several images, use a single, striking image or symbol to present the theme of your movie. For instance, you could use a use a close-up of a main character or an image that conveys the main idea of the movie. Imagery, if utilized properly, can be an effective instrument to evoke a sense of interest from audiences. A single image stands out and demands attention from viewers.
If you are really confused about choosing the right images for your movie poster, you can get inspiration from movies in the same genre.
A movie poster should make an immediate impact on audiences. Use eye-catching colors, but don’t make the mistake of using too many colors. Too many colors make it impossible to convey the message across, and often, appear tacky.
Make your movie poster instantly noticeable by using few but compelling colors.
Your movie poster should have a tag line, names of lead characters, directors and the release date. Always highlight important details, such as the release date. In addition, you can add other aspects of the movie, such as a famous supporting cast member, to increase the value of the poster.
In a nutshell, the key to the best movie poster lies in creating a powerful movie poster that can resonate with the audience on an emotional level. To get access to visually online poster designs, check out posterini.com. Posterini.com is your guide to customized professional posters at the most economical prices. Click here to browse through their movie poster templates for multiple genres.