Category Archives: Digital Marketing

Top Tips To Design A Perfect Poster

Despite the surging popularity of digital marketing, posters continue to play a dominant role in today’s business world. Many organizations use high quality posters to raise brand awareness. Of course, the best part is its affordability compared to other advertising channels. This makes it an effective promotional tool for small and medium sized firms, apart from established organizations.

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If you want to make a poster for marketing your product and service, here are some tips for you to consider:

Purpose

A professionally designed poster has a clear purpose. This could be anything, from advertising a new product to providing information about its services. Assess your intended purpose before developing a poster design.

Size

Posters come in a multitude of sizes, such as square, vertical and much more. To assess the right size for your company, figure out where it will be located. For example, if your poster will be placed on a white wall, this gives you room to play with colors. Knowing the location and size can help you create a visually appealing poster by eliminating the clutter.

Color

Make effective use of colors to attract audiences. Depending on your objective and preferences, select a bold or subtle theme. Whether you limit or enhance your color palette, remember that the colors chosen should work well together.

Graphics


Find the right balance with images, text, and color. It is imperative for all the graphic elements to complement each other. When choosing images, opt for a high resolution picture or illustration.  Think in terms of close ups of elements.  In addition, use bold typography to make the poster noticeable.

 Shapes

Incorporate versatile shapes into a poster. This will boost its visual appeal. Use interesting shapes to produce a striking composition.

Negative Space

In some cases, white and negative space works wonders. It allows a poster to pop. Above all, it directs a person’s eye towards the poster’s focal point.

Storytelling

Use exhilarating text or images to evoke emotions. Tell a story with the use of clear, concise words, and compelling poster photos. This will get a reaction from the viewer. You can also use a humorous tagline to entice viewers and compel them to check out your poster.

Finally, don’t be afraid to experiment.  Use unconventional imagery or text to intrigue your target audience. A poster is a powerful and cost-effective medium to communicate vital information about a brand. Use it wisely to obtain maximum results.

Want to make a stunning poster for your company? Log on to posterini.com. As a renowned poster maker and flyer maker, the company offers a variety of simple templates for you to make customized posters, including campaign posters, movie posters, and more! Check out their online poster designs at posterini.com

Movie Poster Design: Everything You Need To Know

No matter what genre a movie belongs to, every filmmaker uses a poster to spark the audience’s interest and response. A movie poster, without any doubt, is an essential tool for the promotion of a film. A bland poster, on the other hand, may prove counterproductive.

 

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In order to come up with a creative and engaging movie poster, the following are some factors that you should consider:

Title:

One of the many objectives of a movie poster is to grab the attention of audience members and transform this into action. Use bold title fonts to make this possible. As a rule of thumb, the title should be instantly readable and recognizable (this helps to create a following). Think big when it comes to the title.

Style

The style of movie poster matters tremendously. Essentially, the style you select should convey the overall theme, or give a glimpse into it. Take the case of a comedy movie. Light, fun theme works for its poster. On the other hand, a dark, intense poster is apt for a horror movie.

Remember, the style of the poster you choose will reflect your brand. Spend as much time as you can to pick a unique, artistic style that represents your movie.


Iconography

Instead of using several images, use a single, striking image or symbol to present the theme of your movie.  For instance, you could use a use a close-up of a main character or an image that conveys the main idea of the movie. Imagery, if utilized properly, can be an effective instrument to evoke a sense of interest from audiences. A single image stands out and demands attention from viewers.

If you are really confused about choosing the right images for your movie poster, you can get inspiration from movies in the same genre.

Colors

A movie poster should make an immediate impact on audiences. Use eye-catching colors, but don’t make the mistake of using too many colors. Too many colors make it impossible to convey the message across, and often, appear tacky.

Make your movie poster instantly noticeable by using few but compelling colors.

Text

Your movie poster should have a tag line, names of lead characters, directors and the release date. Always highlight important details, such as the release date.  In addition, you can add other aspects of the movie, such as a famous supporting cast member, to increase the value of the poster.

In a nutshell, the key to the best movie poster lies in creating a powerful movie poster that can resonate with the audience on an emotional level.  To get access to visually online poster designs, check out posterini.comPosterini.com is your guide to customized professional posters at the most economical prices. Click here to browse through their movie poster templates for multiple genres.

Five Ways to Improve your Site’s Ranking (SEO)

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.

  1. Publish relevant content

    Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

    Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

    Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.

    Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

  2. Update your content regularly

    You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

  3. Metadata

    When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

    • Title Metadata

      Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.

    • Description Metadata

      Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.

    • Keyword Metadata

      Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

  4. Have a link-worthy site

    Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

  5. Use alt tags

    Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:

Best Ways to Boost SEO with Social Media: Twitter

Twitter has a long history with Google, leading to a lot of confusion about whether signals from Twitter influence Google’s search results. Today I’m going to sort that out (spoiler alert: it doesn’t). Then I’m going to look at current best practices for upping your influence in search using Twitter.

Google Loves Twitter: Yes, No, Maybe So?

A few years ago, there was a lot of buzz about search engines using social signals to impact SERs. For a little while, Google did index tweets. Starting in 2009, Google had access to the full “fire hose” of Twitter’s data stream. A year later, Matt Cutts told us that these signals would officially be picked up by Google’s algorithm.

But the partnership was over a couple years later. In 2011, Google’s fire hose agreement with Twitter ended and Google rolled out its own proprietary social network, Google+.

Fast forward to this year, when Cutts went on record saying that “signals” from Twitter (and Facebook) are not part of the Google algo. The breakup between Google and Twitter would seem to be official.

But even now, a lot of SEOs insist that Twitter and Facebook activity weighs into Google’s search results. Most of the arguments point to observations that there’s a high correlation between activity on certain Twitter (or Facebook) accounts and their rankings in search engines. But, come on, folks … dust off your high school stats: correlation is not the same thing as causation.

The correlation is almost certainly about this: If you publish great content and it gets a lot of social shares, chances are it will also get links. Links, not shares, are influencing the search engine results.

If you’re interested in a deeper analysis of what Cutts said in his announcement earlier this year, and what it means, check out Mark Traphagen’s excellent post on that.

The most damning evidence against Google using Twitter data currently comes from Stone Temple Consulting’s recent analysis of how and when Google indexes tweets. Those guys found that only a few tweets are being indexed and those that are coming mainly from superhero accounts of more than a million followers. And … the indexing is slow.

Conclusion: Google is almost certainly not indexing tweets in any way that brings SEO benefits to most of us. So let’s take our eggs out of that basket—at least for now.

What about Bing?

Now, having said that, I need to point out that Bing does use social signals from Twitter. That’s documented and you can bank on it.

For the rest of my post, though, I’m going to focus on using Twitter for Google SEO—indirectly.

Twitter Still Helps With Google SEO. Here’s How.

Assuming you agree with my arguments above, here are some key ways you can use Twitter to help improve your results with Google. It’s not a comprehensive list, but these will give you the most bang for your buck.

Encourage Natural Backlinks.

Links are still the foundation of the Web and the Google algo. They’re our best way of telling Google that our websites and content are valuable and trustworthy. And Twitter’s one of the best social avenues for building organic connections that lead to natural, “honest” links. So-the best way Twitter can boost your SEO is for building natural links.

You have to start with great, useful content. Wherever you publish this—your own website/blog, Google+, LinkedIn or guest blogs, etc.,—you can use Twitter to attract readers who will want to share and link to it.

To encourage this, you’re going to need to focus on Twitter habits that will:

  • Build genuine community and connections
  • Make your tweets more shareable

Best Practices in the Twitterverse

To build genuine community on Twitter, focus on these actions:

  • Engage. Be as social as you would at a party. Be friendly, follow others, retweet, and link to content of people you’d like to do the same for you. Especially try to do this with influencers in your industry or field.
  • Share useful content. Spread your tweets out through the day and know when to post. There’s lots of data out there about optimal times and quantities for tweeting, like this advice from Buffer.

To make your tweets more shareable, try these things:

  • Use Twitter cards. These are bits of code that enable you to improve the user experience by adding photos, videos, product descriptions, and more to your tweets.
  • Use keywords from traditional SEO. This is a way your search and social teams can work synergistically together. Chances are Twitter users will also use some of the same keywords you’ve researched for your SEO campaign. Experiment with using them in tweets and as hashtags.

Optimize Your Personal Information

One of the easiest tricks is to optimize your identity on Twitter. Have a complete profile that includes some keywords for your industry, and a username that’s the same as your company name, individual name, or product. Twitter bios are highly rankable in Google when people search for your name or company.

Use Twitter to Understand Your Customers.

Lastly, as a corollary to the point above about using SEO keywords in tweets, you can use Twitter as a rich source of trending keywords for SEO and/or topics for content creation. The search/social synergy goes both ways.

Key Takeaways

To wrap up, the key SEO benefit from Twitter right now is link building. Bing is using signals from Twitter to influence its results, but the preponderance of evidence is that Google is not. This could definitely change. In the meantime, the ideas outlined here will help you maximize Twitter for Google SEO benefits.

The only constant at the intersection of search and social is fast and constant evolution. So stay on top of the trends. Use these best practices now, but keep your eye on the future.

What Are Backlinks

A backlink is a link back to your site. A link means that a site is embedding the url (your page address) into one of it’s pages, so that readers can click through from that site to yours. Example

Internal and External Backlinks

Backlinks are often described as either “internal backlinks” or “external backlinks”. The difference between the two is that an internal backlink is a link from one part of a specific domain (website) to another part of that same site.  Example

An external backlink is a link that comes from a separate website. Generally when people are talking about how to get backlinks, they are speaking about external backlinks.

Backlinks are valued for two reasons. They transfer visitors from one page to another, and they transfer influence called PageRank. Visitors are transferred when they click a link on one page of a site and are taken to another. Influence is transferred through a system often likened to voting, but “transfer” is probably not the right word to use, as it leads to a common misconception:

A page on a site will never lose or leak PageRank to another. In other words, you have a certain amount of votes based on your own PageRank, when you cast those votes, your own PageRank is not lowered.

PageRank is used by search engines to determine the importance of a particular page of a site (not the entire site). Backlinks are sought after largely because they can raise the PageRank of the page being linked to, which results in increased rankings by the search engines for that page. This makes it more likely that the page will be found by users on Google or other search engines.

So, basically, the more backlinks a page on your site has, the higher that page will rank in the search engines and the more traffic you will receive from user’s searching for terms or phrases that are contained within it.

Dofollow and Nofollow

To further complicate things, backlinks can also be “dofollow” or “nofollow”. This was created to provide the ability to link without passing on “votes”.

Let’s say you wanted to write a blog post about a company or site you were highly critical of, and you included a link for your visitors, you’d actually be promoting this site by “voting” and boosting it’s PageRank. Nofollow provides an option to create a link for your visitors to click, but not make an endorsement of the destination. What were initially just called backlinks then began to be referred to as “dofollow backlinks”.

Nofollow is an attribute placed on the link in html (the stuff “under the hood” when it comes to websites, that you normally do not see). If you know how to work with html yourself, you can add this attribute onto your links. But don’t worry if you don’t, because in most cases this isn’t something you need to worry about.

If you’re wondering what this has to do with you, it’s important for the following reason: In their pursuit of backlinks, people often do not take into account that most blogs and even many profiles they sign up with to add links to, make these links nofollow automatically.

In other words, not being able to distinguish nofollow from dofollow links can have you spending time trying to promote your site in places where it won’t gain any PageRank. There’s some debate about the value of nofollow backlinks, but what we do know is that Google claims they are not used in any way to calculate PageRank, unlike their dofollow cousins.

When discussing backlinks as a way to increase ranking in the search engines and traffic, generally, people are referring to external dofollow backlinks.

How Do You Know Which Sites Have Dofollow Links?

So, you know that what you need for your site is primarily external dofollow backlinks, but how do you know which sites have dofollow links?

Use a plugin called SEOQuake. It’s completely free, and very popular. It has an option to put a line (called a strike-through) over links that are nofollow. This allows you to easily identify if you’re going to get a dofollow link from a forum, profile, blog or anything else.

How Do I Check My Backlinks?

If you’re wondering how you find out exactly how many backlinks you have, most people use Yahoo! Site Explorer, because it updates more regularly and is more comprehensive than Google. You can, if you prefer, check backlinks in Google’s search engine quickly by typing pasting the url to the page you’d like to check and adding link: in front. For example link:hubapges.com will show a list of all the sites that link to HubPages.

If you’ve installed SEOQuake, you can see your backlinks even easier, as the plugin can be configured to display a link to them quite easily.

Which Backlinks Are the Best?

The best backlinks are dofollow external backlinks from a page that has high PageRank. Any backlinks will still provide you some benefit, but those particular backlinks should be your focus.

Note: Despite popular confusion to the contrary, backlinks from pages on .edu or .gov domains do not have a higher influence on PageRank. The type of domain or popularity of the site is irrelevant to PageRank calculations.

What Do You Think?

Do you believe Google’s claim that nofollow backlinks have no bearing on PageRank?

What is your backlink strategy?

11 Steps to Get Top 10 Rankings on Google in 2015

Irfan Computerwala

For Digital Marketing SEO, SMO Contact: +91 90 45 630 180

If you have any problems with getting high rankings, or if you lost them after any of the Google updates, regardless whether you’re new to SEO or you are a SEO expert, make sure to carefully read this guide and follow all advice given to get in the Top 10 on Google.

We’ve got many customers who have successfully achieved the Top 10 on Google with us, but we also have some who didn’t. Every month we carefully study and analyze every factor that influences on the success and failure of each and every one of our customers. Every time we find out something new, we update this guide (last update: 20Aug2015). We aim at revealing the most important reasons WHY some people cannot succeed in getting ranked in Google Top 10 and what exactly you need to do – and how to do it – in order to successfully achieve #1 on Google in 2015!

1. Find out the cost of Top 10 for your keywords

First of all, you need to make a competition research in order to find and focus on those keywords, which you can afford. Using Free SEO Cost Calculator Tool you can find out how many links you need and how much it will cost you to outrank your competition. Without knowing the reason of low ranks, you will not see the possible ways of how to improve search engine ranking.

This step is very important since it will allow you to choose the right niche and right keywords that you can afford and succeed with them. For example, at first you may want to target a keyword like ‘link building’, but after doing some research, you may find out it’s too competitive and you’ll want to switch to some other, less competitive keyword, say ‘link building service USA’. Doing this research can save you thousands of dollars because the difference in price for different keywords can be as huge as $10,000 for one keyword and only $100 for another long-tail keyword.

2. Prepare a detailed link building plan

As it is well known, a good plan is 50% of success. Whereas, doing a lot of activities without a plan may even harm your website rankings. Backlinks are a real Google rank increaser, if to use them in a smart way. Doing SEO for many years and helping hundreds of business owners getting #1 on Google for their most important keywords, we’ve made so many link building plans that decided to develop a free and powerful tool that will help you get a detailed, professional link building plan for your exact situation, taking into account your exact keywords, website, competition and what’s most important, your budget. Our backlink analyzer works according to the rules of how Google ranks pages. It is possible to calculate how many backlinks you need to purchase, and what type of links you exactly need to match your SEO expectations.

3. Build links gradually and steadily

Once you’ve got a detailed link building plan, you can start getting backlinks. But don’t hurry up, to look natural to Google, your link building must be performed slowly and steadily. As a general recommendation, we can say that for a campaign to look natural, you should build not more than 5 links a day. It is impossible to know how does Google rank websites, but it is clearly known, what approaches can make Google think that you create fake traffic. Don’t hurry, as it may really harm your website positions. Use our Automatic Link Building Scheduler to make sure your campaign looks natural. It’s also recommended to start your campaign with low PR backlinks (PR1-PR4), and then, in 1-2 months to start acquiring backlinks with higher PageRanks (PR5-PR7).

4. Get backlinks with different, unique anchor texts & different keywords

If you’re a SEO professional or want to become one, learn more about Natural Anchor Text Distribution Formula. If you don’t want to become a SEO expert and want to just rank high in Google SERPs, then we can simplify a difficult Natural Anchor Text Distribution Formula for you and tell you that for your backlink profile to look natural to Google, you need follow just 4 simple rules:

  1. Always acquire links for different, unique anchor texts. For example, if your keyword is ‘link building service’ and you provide it mostly for US business owners, then your anchor texts may look like this:
    link building service for USA
    USA link building service
    link building in USA
    building links in USA
    USA link building
    service of building links in USA
    USA service of link building
    link builing for USA customers
    buy links from this USA link building service
    great link building service
    affordable link building service
    high quality link building service, etc.
  2. 25% of your anchors should include the URL of your website or even just consist of your URL only. Examples:
    www.itihaskekarigar.com provides high quality link building
    ItihasKeKarigar
    http://www.itihaskekarigar.com
    get quality links using http://www.itihaskekarigar.com
  3. 25% of your anchors should include your brand name or domain name of your website. Examples:
    ItihasKeKarigar provides high quality link building
    ItihasKeKarigar specialize in link building
    link building service at www.itihaskekarigar.com
    quality link building – www.itihaskekarigar.com
  4. And for your promotion to look natural, you should also always use multiple different keywords in each link building campaign. You can use synonyms  or close terms.
    choose the best anchor texts.

These simple rules will help you in improving Google ranking efficiently without risk to be penalized.

5. Use synergic effect of Google Penguin 2.0 when 1800 links can make you rank #1 for 25000 of keywords

Incredible

fact, revealed in the recent SEO research: the researched website promgirl.com is in the Top 20 of Google SERPs for more than 25,000 of keywords (according to SEMRush) and gets more than 1,500,000 of visitors monthly with only 1,800 of referring domains. If you divide 25000 keywords by 1800 links, you’ll see that it means that only 1 backlink gives Top 20 positions for 14 keywords at once for promgirl.com.

How can this be? 1 link gives 14 Top positions on Google? Sounds incredible? Then check out this research and make sure of everything by yourself!

Explanation of synergic effect of Google Penguin 2.0: according to Natural Anchor Text Distribution Formula, for your backlink profile to look natural to Google, the anchor texts of most backlinks should include your website URL, brand name, domain name and many other keywords, not connected with your main targeted keyword. It means that if your website already has many such backlinks with URL, brand name and other keywords, then any new links that you build with your targeted keywords used in the anchor texts, will significantly improve your website positions on Google for MANY keywords at once:

  • for ALL of your existing keywords used in old backlinks
  • plus for ALL keywords, used on your website in your content
  • plus for ALL long tail keywords.

That’s why now you can get so incredible results on Google as 25,000 of keywords in Top 20 with only 1,800 backlinks and 1,5 million of monthly visitors. However, to get such results as promgirl.com did, you need to do all what they did:

  1. Follow Natural Anchor Text Distribution Formula (or let our SEO experts run your campaign for you and take care about that).
  2. Always increase the number of referring domains your website has (we recommend permanent links for this purpose).
  3. To keep your campaign look natural and be effective, you need to also follow the rest of the rules, described in this guide or let our SEO experts do the whole work for you.

Note: synergic effect can only be achieved if you follow all of the rules, described in this guide and if you get significant amount of backlinks.

6. Surround your links with content

If possible, surround your links with some keyword-rich content. Links surrounded with some content look more natural to Google. Otherwise increasing Google ranking with the aim of backlinks may look very suspicious to Google and impose risk of penalties. If this content includes your targeted keywords, then it will add additional link juice to your backlinks.

Insert up to 250 of characters from the left side of the link and 250 from the right side of the link. So your anchor text backlink will be surrounded with 500 of characters of unique, relevant content. This makes sure that links acquired at LinksManagement will look absolutely natural to Google and significantly improve your website rankings on Google, as well as on other search engines.

7. Get backlinks from pages with various Google PageRank

Diversity is a key for successfully growing ranking of websites by Google. Only high PR or low PR links in your backlink profile may seem suspicious to Google. It is also suspicions when a site has a lot of backlinks from sites with much higher PR. That’s why your backlinks have to come from web pages with different Google PR. Moreover, most of your links should come from PR0 and PR1 pages to look natural for Google. Only around 10% of your links should come from high PR pages with PR4 and higher. If your current backlink profile doesn’t correspond to this recommendation, don’t remove existing links – it’s better to just build new ones with those PageRanks you don’t have enough of for your link profile to start looking natural to Google.

Natural PageRank Distribution Formula

Google PR of the
Backlink Page
Quantity of Backlinks
PR0 ~36%
PR1 ~30%
PR2 ~15%
PR3 ~10%
PR4 ~5%
PR5 ~3%
PR6-PR10 ~1%

Natural PageRank distribution.

8. 20% of links should point to the inner pages of your website

80% of links should point to the homepage, and 20% – to inner pages of your website. This rule is especially important for large sites with many webpages. From our research we see that sites that have backlinks pointing to all pages of their website, including inner pages, have much better rankings on Google than those that have all backlinks pointing only to their homepages.

Our research has shown that on average around 20% of your backlinks should point to your inner pages in order for your backlink profile to look natural to Google. Download these sample reports with natural and unnatural backlink profiles and you’ll see that, for example, seventeen.com has around 17% of backlinks, pointing to their sub pages, morilee.com – 13%, promgirl.com – 18%. All these sites have great positions on Google. During our research we’ve noticed that sites with a huge percentage of backlinks pointing to their homepages and very little percentage of backlinks pointing to their subpages had much worse rankings then their competitors with even lower number of backlinks but more natural looking backlink profiles (i.e. with higher percentage of backlinks, pointing to their subpages).

9. You won’t rank high without on-page optimization

Google today is not like it was before. Nowadays, only off-page optimization (i.e. backlinks) is NOT enough to rank high on Google. Whatever number of links you get, you will NOT get in the Top 10 without implementing a proper on-page SEO. So make sure to:

  • Create at least 50 pages with unique content (each page should include at least 500 words). The more content, the better. Highly informative content that is useful for people is one of the major ways to improve Google rankins, as people will be naturally interested in visiting your website.
  • Always fill your website with only unique content and update it as often as possible.
  • Get rid of all the duplicated content or close it from indexing, using a robots.txt file. It is not just advice. It’s a sharp necessity! After the Panda 3.6 update having been launched by Google there is no way for the sites with duplicated content to be in Google Top 10. So, pay attention to the quality of your site content because the importance of this factor grows up from day to day. Use either this free content duplicate checker tool or copyscape to find and get rid of all the duplicate content.
  • Create a sitemap (using sitemap generators) and upload it to Google.
  • Optimize your website for your targeted keywords.

10. Avoid these 5 mistakes

Most

people stop their link building campaign because they think it doesn’t work, but in fact in most cases it doesn’t work because of one of the following reasons:

  1. The number of purchased links is not enough to get the Top 10 rankings on Google. Use the Free SEO Cost Calculator to find out the number of links which you need in order to get in the Top 10 and make sure you acquire those links before you decide how well your campaign is performing. Without building the amount of backlinks, necessary to outrank your competition, your investments are just useless and pointless.
  2. Your newly purchased links stayed alive for less than 3 months. In this case you won’t see any results because Google ignores links, which are younger than 3 months old.
  3. Your backlink profile may be over-optimized with exact anchor text match.  If your website has this penalty, our tool will let you know how to get rid of it.
  4. If new links were built, but your website has very low or no traffic at all, you won’t see any positive improvement on Google either. The links cannot appear from nowhere, so when Google sees no or too low traffic on your site, but many new backlinks appearing, it will consider them as unnatural. Make sure to increase your traffic along with the number of backlinks.
  5. Google has developed its algorithms so that it is now using psychological pressure – when you get new backlinks, at first your rankings drop down, and only with some time they come back and get higher than they were before. Our clients, as well as experts at SEOmoz and other SEO resources and forums, noticed this too. Google actually says about this in their own patent 8,244,722. So when your rankings start to dance (drop down, improve, again drop down and again improve, etc.), it means that everything is going fine. Just stick to your planned link building plan and, with some time, your situation will become more and more stable.

11. Never give up before you complete your link building plan

One of the most popular and harmful SEO mistakes that people ever make, is that they STOP their link building campaign BEFORE it can actually yield any significant results. 4-196x300SEO is a long-term investment, not a short-term. You cannot buy 10 links today and see the results tomorrow. Even this happens sometimes, but in general SEO is activity that should be planned for a long-term and should be performed during quite a long period of time (at least 3-6 months, better – 12 months) for you to see significant results and start getting your investment back.

That’s why you should keep your link building plan until it’s fully completed before you decide how well it works. In SEO you will always see the real results of your activities with several months of delay. If you do something right now, you’ll see the results from this only in a couple of months, but not tomorrow or even in a week.

Also, keep in mind that sometimes, and usually quite often, your website rankings are going to drop down because this is how Google works nowadays — your rankings will regularly jump up and down (sometimes quite significantly) during your way to the Top until you gain high enough Google Trust Rank (which can only be achieved with time, significant amount of backlinks and natural anchor text distribution).

 

Finally, track the results and remember about 3 things

  1. You should expect to see rankings improvement from your link building campaign and not traffic increase, because you won’t see any traffic increase even if you get from position #984 to #9 on Google since only the first 3 spots get significant traffic. Check out Google Traffic Distribution stats.
  2. You should automatically track your site ranking changes throughout the first 100-200 search results using some tool, but not manually throughout the first 10-50 search results because of 3 important reasons, described here.
  3. You should keep your link building plan until it’s fully completed before you decide how well it works. It’s so important that we wanted to highlight this once again – you should NOT expect to see the results quickly because it just doesn’t work with Google like that. Making a decision too quickly is one of the most popular SEO mistakes that people ever make.

 

 

When to Expect Results From Link Building?

When to Expect Results From Link Building?

 

Irfan Computerwala

 

Wait

St. Francis de Sales has always said: “Never be in a hurry; do everything
quietly and in a calm spirit. Do not lose your inner peace for anything
whatsoever, even if your whole world seems upset”. Keeping these words as
primary objective you can rise to eminence in your business.  Usually, the link building campaign is a long-term process which takes about
5-6 months to bring the results directly to you and requires step-by-step
approach that in the end will save your precious time and money.

Please take into account 3 important reasons why rankings on Google are usually
achieved during 5-6 months, and not faster:

  1. You Must Get MORE Backlinks Than Your Competition Has

    If you’ve already used our Free SEO Cost Calculator, check out once again how many links you need to beat your competition – make a
    research for several different keywords to find the best niche.

  2. Your Link Building Should Look Natural

    In general, the link building process takes up to 6 months for Google to
    make sure the links were built naturally. The links should be purchased
    gradually and there is no need to be in a hurry. Distribute your links buying
    during several months.

    Note: It is exceptionally important that you regularly increase the number of
    backlinks that your site has, but not a plenty of them during one day. Why?
    Because the possibility that there were no links at all and, suddenly, a large
    number of links have appeared is very low and has high chances of being
    suspected by Google. That’s why links should be purchased gradually starting
    with a small number per week and then gaining the tempo in case it is
    necessary. Learn more about natural link building speed.

  3. Control Your Link Building Wisely

    During the period of 3-12 months the link is becoming only
    “stronger”, but in pursuit of quick results some clients tend to forget
    this. They forget that Google doesn’t send all the link value right away.
    (Usually it takes up to 6 months for the PR Weight to be passed to your website for 100%. Learn more about PR Weight Flow.) This is the case when
    many entrepreneurs cancel their links, simultaneously losing consumed time and
    money. They won’t get them back.

    Eventually, we strongly recommend you to take a look at the graphic below that
    shows how the age of links affects your rankings.

Graphic that shows the PR flow

The graphic above explains why the best results are achieved during 5-8 month

Pinterest: Introducing The Soon To Arrive Payable Pins

Perhaps the most requested update that is made of the Pinterest management team is for good old fashion ‘BUY’ buttons that will allow businesses to be able to directly drive qualified leads back to their website payment gateway, where a sought after purchase can be easily made.

Payable Pins

Payable Pins

The welcomed news came down recently from Pinterest that within the next few weeks this ability to sell directly from your pin board will be introduced by way of a: Buyable Pin for all users in the United States and hopefully to all other users soon after.
Blue Buttons

At that stage when you see a blue button you will instantly know that that product is able to be purchased. Pinterest have also revealed that by the end of June 2015, US users will have access to over two million products through Buyable Pins through Apple mobile devices. For Android or PC users these will be available in the future.

Initial trial retail partners such as: Macy’s Department stores, Neiman Marcus and Nordstrom will already be offering their products whereas thousands of additional online sellers will also soon add to this list through partnering e-commerce platforms such as: Shopify.

Secure Checkout That Is Quick And Easy

Currently it is believed that around eighty percent of Pinterest users go on through mobile devices and not traditional desk tops or lap tops and so these Buyable Pins will have the effect of simplifying the process to facilitate a quicker more efficient sale.

A Cost Free Sales Avenue

Pinterst have also said that they will not be charging sellers for the service and that shipping and customer service will still be actioned in the normal way by the vendor as well.

How to get Buyable Pins

For those businesses that use Shopify, simply log into your account and add the Pinterest channel. You can enable the Buyable Pins quickly using a small number of steps.

For businesses using Demandware as a shop front, you will also have access to Buyable Pins within the next few weeks. Just contact your Demandware customer service manager and inquire.

After the business sets up the Buyable Pins, you will then also see that the Pins on Pinterest will also have buy pins, driving the potential for additional sales even further.

Businesses will now continue to thrive in this target market rich environment with the fairy tale win-win scenario where the customer creates their ideal future, the business succeeds and Pinterest continue their record of unmatched growth grow.

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