Category Archives: Posters

Top Tips To Design A Perfect Poster

Despite the surging popularity of digital marketing, posters continue to play a dominant role in today’s business world. Many organizations use high quality posters to raise brand awareness. Of course, the best part is its affordability compared to other advertising channels. This makes it an effective promotional tool for small and medium sized firms, apart from established organizations.

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If you want to make a poster for marketing your product and service, here are some tips for you to consider:

Purpose

A professionally designed poster has a clear purpose. This could be anything, from advertising a new product to providing information about its services. Assess your intended purpose before developing a poster design.

Size

Posters come in a multitude of sizes, such as square, vertical and much more. To assess the right size for your company, figure out where it will be located. For example, if your poster will be placed on a white wall, this gives you room to play with colors. Knowing the location and size can help you create a visually appealing poster by eliminating the clutter.

Color

Make effective use of colors to attract audiences. Depending on your objective and preferences, select a bold or subtle theme. Whether you limit or enhance your color palette, remember that the colors chosen should work well together.

Graphics


Find the right balance with images, text, and color. It is imperative for all the graphic elements to complement each other. When choosing images, opt for a high resolution picture or illustration.  Think in terms of close ups of elements.  In addition, use bold typography to make the poster noticeable.

 Shapes

Incorporate versatile shapes into a poster. This will boost its visual appeal. Use interesting shapes to produce a striking composition.

Negative Space

In some cases, white and negative space works wonders. It allows a poster to pop. Above all, it directs a person’s eye towards the poster’s focal point.

Storytelling

Use exhilarating text or images to evoke emotions. Tell a story with the use of clear, concise words, and compelling poster photos. This will get a reaction from the viewer. You can also use a humorous tagline to entice viewers and compel them to check out your poster.

Finally, don’t be afraid to experiment.  Use unconventional imagery or text to intrigue your target audience. A poster is a powerful and cost-effective medium to communicate vital information about a brand. Use it wisely to obtain maximum results.

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Movie Poster Design: Everything You Need To Know

No matter what genre a movie belongs to, every filmmaker uses a poster to spark the audience’s interest and response. A movie poster, without any doubt, is an essential tool for the promotion of a film. A bland poster, on the other hand, may prove counterproductive.

 

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In order to come up with a creative and engaging movie poster, the following are some factors that you should consider:

Title:

One of the many objectives of a movie poster is to grab the attention of audience members and transform this into action. Use bold title fonts to make this possible. As a rule of thumb, the title should be instantly readable and recognizable (this helps to create a following). Think big when it comes to the title.

Style

The style of movie poster matters tremendously. Essentially, the style you select should convey the overall theme, or give a glimpse into it. Take the case of a comedy movie. Light, fun theme works for its poster. On the other hand, a dark, intense poster is apt for a horror movie.

Remember, the style of the poster you choose will reflect your brand. Spend as much time as you can to pick a unique, artistic style that represents your movie.


Iconography

Instead of using several images, use a single, striking image or symbol to present the theme of your movie.  For instance, you could use a use a close-up of a main character or an image that conveys the main idea of the movie. Imagery, if utilized properly, can be an effective instrument to evoke a sense of interest from audiences. A single image stands out and demands attention from viewers.

If you are really confused about choosing the right images for your movie poster, you can get inspiration from movies in the same genre.

Colors

A movie poster should make an immediate impact on audiences. Use eye-catching colors, but don’t make the mistake of using too many colors. Too many colors make it impossible to convey the message across, and often, appear tacky.

Make your movie poster instantly noticeable by using few but compelling colors.

Text

Your movie poster should have a tag line, names of lead characters, directors and the release date. Always highlight important details, such as the release date.  In addition, you can add other aspects of the movie, such as a famous supporting cast member, to increase the value of the poster.

In a nutshell, the key to the best movie poster lies in creating a powerful movie poster that can resonate with the audience on an emotional level.  To get access to visually online poster designs, check out posterini.comPosterini.com is your guide to customized professional posters at the most economical prices. Click here to browse through their movie poster templates for multiple genres.

5 Ways To Instantly Make An Event Flyer Stand Out

Whether it is a school carnival or a product launch, a flyer is an inexpensive yet effective way to promote personal and professional events. Flyers can spread the word around about an event, as well as provide significant details about it, including date, address and more.

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Having said that, the design and print of an event flyer should be absolutely flawless to get the desired results. Since these flyers are typically mounted in high traffic areas, it is crucial to develop a high quality event flyer that grabs the attention of viewers.

Here are five ways you can make an event flyer stand out from the crowd:

Know Your Audience

Before creating a flyer, conduct a deep research on your audience to make the right impression on them. Make sure that the message of the flyer resonates with the audience you want to reach. Take the example of a concert party flyer. You want to attract diehard fans of the performing band to attend the concert. Your flyer should comprise information that can address these fans queries, such as the venue of the concert. Keeping in line the type of event and its audience, plan the overall design of the event flyer.

Use Big, Bold Titles

A flyer’s title is the face of an event flyer. Passersby are likely to notice the title first. Use punchy, memorable titles. Choose your words carefully to compel readers to look at your flyer.

In addition, it is advisable to use big, bold typography simply to make it noticeable from a distance.

Add Stunning Graphics

Images are a great way to draw the audience towards your event. Use striking, high resolution images. Positioning of images is key. One solid image has a better impact than several small images, which give a cluttered look to the flyer. At the same time, the image should be relevant to your event.  For instance, a baseball event for a school will obviously have pictures of the school’s baseball teams to represent the event.

Avoid Clutter

Be it text or graphics, avoid clutter at all cost. Make the event flyer easy to read. Sometimes, having whitespace around images really works.  Similarly, convey your message across with less but impactful words. And most importantly, use special effects with care. Don’t use them in excess as the flyer becomes impossible to read.

Address Who, Where And When

Every event flyer should provide its target audience with sufficient details. This includes the name of the person / company throwing the event, when they are holding it and the venue where it will be taking place. Break these three significant factors into three headings.  Highlight the titles that are more important than others.  Don’t forget to add your phone number or Facebook details for people to get in contact you.

These are some simple tips that can help you make an amazing, informative event flyer. If you would like to learn more about how to make a flyer, visit Posterini.com. Posterini.com offers an amazing online tool to create professional flyers using easy event flyer templates. Event flyer design was never this easy.

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